Social Media Sentiment Monitor app within Eikon

EikonThis is an interesting study regarding how social media can provide sentiment indicators that are predictive of future market returns. To help determine whether a given stock has a positive or negative social media sentiment score, the Social Media Sentiment Monitor app within Eikon ranks tweeters based on their social influence or Klout scores.

See the case study published in The New York Times: “Beating the Street with Tweets

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