Digitization of the economy: Library recommended resources


The digitization of the economy has introduced new business and marketing models.

Below are some valuable resources on this new topic selected by the HEC Paris librarians. Hope you find it useful!



How do big consulting firms address the digitization of the economy?

How to Choose the Right Digital Marketing Model / Strategy& (formerly Booz & Company) – article
“Strategy& has identified four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization for your company.”

Winning in the digital age / pwc – video
“The video shows the importance of embedding digital across your business. Those who adapt their business model around the customer will reap the rewards. Businesses need to become more innovative and agile to be able to adapt to customer demands and market changes. This will enable them to increase customer engagement, empower employees and become more profitable. Ultimately, you don’t need a digital strategy, you need a business strategy for the digital age.

Strategic principles for competing in the digital age / McKinsey Company – article
“Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.”

Accenture Technology Vision 2014 Report / Accenture – report
“This year, we see a marked uptick in digital. The Accenture Technology Vision 2014 lays out bold trends that are becoming characteristic of larger enterprises, which have been perceived by some as lagging in converting to digital businesses. While social, mobile, analytics, and cloud still drive these trends, the focus now is on new ways that these technologies are being woven into the next generation of business strategies across every industry.”

The Most Innovative Companies 2014: Breaking Through Is Hard to Do / BCG – report
“While innovation continues to be a top-three priority for three-quarters of the companies in BCG’s 2014 global innovation survey, fewer executives are confident in their organizations’ innovation skills. Innovation is hard. Breakthrough innovation is harder. What sets breakthrough innovators apart? And who are the most innovative companies of 2014? The following articles tell the story.”

Four steps to a data business / Deloitte – report
“Whatever business or industry you think you are in, you are increasingly in the data business. We’re entering the data economy, where firms make money from offering data- and analytics-based products and services to their customers.”

What business models for the digital company / Cigref – video and report
“The framework to define business models needs a brand new design within the digital space, because the impact of cloud computing, smartphones, the Internet of Things and other digital tools is changing the rules. ”


What about the business technology (BT) capabilities ?

ForresterFor students and staff: see the Forrester research & data ressource.

Among the available reports :

Next-Generation Services Offer A New Path To Digital Transformation
Digital Transformation Needs Analytics-Empowered, Business-Driven Service Providers

Architect For Extreme Uncertainty
Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for architects.

Increase Flexibility By Embracing Future Business And Technology Trends
This report outlines Forrester’s vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications.


Business is digital. Read the best books on this issue at the Library!

For students and staff: Use this link to display the bibliography of the 15 recommended books to borrow or read online via the Library subscriptions.

digital_marketing_Chaffey Crowdfunding SPIRERBig data MAYER Routledge grown up Petite poucette SERRES


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