Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration de Ed Catmull

Le dernier “livre du mois” de l’année 2018 est consacré à la créativité en prenant pour exemple l’entreprise Pixar.

 

 

Né le 31 mars 1945 en Virginie-Occidentale, Edwin Catmull a également grandi dans l’Utah. Fasciné dès sa plus tendre enfance par les films Disney, il rêve de réaliser des films d’animation. Edwin Catmull intègre l’université d’Utah et obtient un doctorat en physique. Le jeune diplômé travaille alors comme informaticien et participe à de nombreux projets dans le domaine de la technologie. En 1979, il devient vice-président de la branche infographie de Lucasfilm, une société de production créée par George Lucas. Ed Catmull développe notamment le logiciel CAPS qui permet de colorier les dessins animés sur ordinateur. L’année 1986 marque la fondation de Pixar par Edwin Catmull, John Lasseter et Steve Jobs.

 

Voici le résumé du livre :

CreativityLCreativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

 

Callibrain nous propose une vidéo qui reprend en 8 minutes l’ensemble des idées développées dans ce livre.

 

 

Cet ouvrage est disponible en 2 exemplaires à la cote 4-341 CAT.

L’équipe du Learning Center se joint à moi pour vous souhaiter de bonnes fêtes de fin d’année 🙂

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