Focus sur le GROWTH HACKING

Kezaco ?

wikipedia-logo_1Selon Wikipédia, le terme Growth hacking veut littéralement dire “bidouiller la croissance”.

La définition simple de ce terme serait : Ensemble de techniques de marketing permettant d’accélérer rapidement et significativement la croissance d’une start-up.

Concept importé des États-Unis, le mot apparaît en 2010, son créateur est Sean Ellis, le fondateur de https://growthhackers.com/. Le growth hacker tente d’optimiser les metrics AARRR (L’acquisition, l’activation, la retention, le referral et bien sûr le revenu) par tous les moyens, en mettant en place des expériences jusqu’à ce qu’il trouve la ou les pistes qui permettent de faire grossir sa start-up et puis les automatise/les systématise.

Le Growth Hacking est utilisé, notamment, par les entreprises de e-services suivantes Airbnb, Facebook, Dropbox, Groupon, Instagram, LinkedIn, Pinterest, Twitter, Udemy, YouTube, etc.

 

Pour aller plus loin…

Nous avons sélectionné pour vous quelques documents pour approfondir le sujet.

 

In moving from execution to optimization in your marketing journey, Anita Newton says it is time to think like a data scientist. Learn how growth hacking can turn your business into a customer acquisition machine.

 

 

Nos ressources

La bibliothèque vous propose une sélection d’ouvrages sur le sujet.

business-books-of-2015-7-day-startup-growth-hacker-marketing-by-ryan-holidayGROWTH HACKER MARKETING de Ryan Holiday disponible à la cote 4-602 HOL

Growth hackers believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Ryan Holiday explains the new rules and provides valuable examples and case studies for aspiring growth hackers.

 

 

galaxy

THE GROWTH HACKER’S GUIDE TO THE GALAXY: 100 PROVEN GROWTH HACKS FOR THE DIGITAL MARKETER de Mark Hayes et Jeff Goldenberg disponible à la cote 4-602 HAY

What you will learn : 1. The Most Effective Tools, Software, and Technology in the Galaxy for Digital and Startup Marketers, 2. 100 Must-Know Growth Hacks to Take your Business to the Next Level, 3. Insider Info from Leading Startups Showcasing the Best Growth Hacks Ever Conceived

 

ultimate-question-2-0THE ULTIMATE QUESTION 2.0: HOW NET PROMOTER COMPANIES THRIVE IN A CUSTOMER-DRIVEN WORLD de Fred Reichheld disponible à la cote 4-62 REI

Authors explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. Reichheld defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success, presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers

 

 

 

 

 

 

 

 

 

 

 

 

 

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The curious incident of the dog in the night-time, by Mark Haddon
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The curious incident of the dog in the night-time, by Mark Haddon

IMG_1004 Book shared by Matthieu.

Christopher Boone is a fifteen-year-old boy. He likes maths and pets. He also suffers from Asperger’s syndrome, a form of autism. This book is a look at the world, through his eyes. It’s fascinating, it’s confusing, it‘s funny, distressing and endearing. What do you think?

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Le coeur est un chasseur solitaire, de Carson McCullers

IMG_1003 Book shared by Emma.

Carson McCullers a écrit ce livre à l’âge de 23 ans. Il est publié en 1940 et raconte des tranches de vie de personnages d’une petite ville du Sud américain. Ils s’entrecroisent dans l’immédiat avant-guerre et abordent tous à leur manière la solitude, l’oppression et le racisme et également les difficultés de communication. Tous les personnages ont un côté atypique qui les rend attachant et le roman est rempli d’émotion. Ce livre est devenu un grand classique de la littérature américaine !

Code : 813 MCC /  See availability

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