Forrester Playbooks provide integrated reports

ForresterForrester’s Playbook framework organizes Forrester research content and services with a lifecycle approach.

Each Playbook comprises an Executive Overview and 12 reports with integrated tools and templates. In addition to the core research, the Playbook experience can be customized with global data, peer communities, and analyst engagements:

  • Data-driven insights into changing behaviors
  • Collaboration with peers at other companies who are facing or have faced similar challenges.
  • Time with analysts through structured workshops, one-on-one advisory sessions, or deeper consulting support.

See here the list of available Playbooks

How does a playbook work? (video)

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Example of a Playbook

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Here is useful information on how to get access to Forrester (Library website)

Datamonitor Reports

How to find Datamonitor reports ?

Through the HEC Library’s databases, you can gain access to Datamonitor reports on specific companies.

Datamonitor reports (also known as Marketline reports) offer market intelligence and data analysis reports on over 6000 of the world’s leading corporations, so that strategic and operational decisions to be made informatively.

These reports contain information on companies, industries and countries with international coverage of the public and private domain. As well as:

  • SWOT analysis  (Strengths, Weaknesses, Opportunities, Threats)
  • Market research
  • Country profiles
  • News, rumors and financial transactions
  • Lists of companies by industry as well as stock index
  • Analysis and comparison of macroeconomic, socio-economic and demographic data from different countries.
  • Historical and forecast data in a format available for export.

To access these reports, connect first to ‘Business Source Complete’ or ‘MarketLine’ via the Library website

Click on “Electronic Resources” -> “Databases A-Z” -> and Find “Business Source Complete

Enter the name of the company in the ‘search’ field – Take ‘Adidas‘ for example

In the ‘publication type’ drop down menu, select ‘SWOT analysis’

Launch your search

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From the results page,  select the Datamonitor report on your required company

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To access the full text, click ‘PDF Full text’ to initiate the download, and view the report as below

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A similar procedure is applicable via Marketline

Type the name of your company in the ‘Search’ bar (Let’s continue with the Adidas example) and select ‘Companies’ in the drop down menu to the right hand side.

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Select your required company from the list of results that appears

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Click ‘Download Full Report‘ to view the full report in PDF format

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For more assistance, do not hesitate to contact the Library 🙂