Datamonitor Reports

How to find Datamonitor reports ?

Through the HEC Library’s databases, you can gain access to Datamonitor reports on specific companies.

Datamonitor reports (also known as Marketline reports) offer market intelligence and data analysis reports on over 6000 of the world’s leading corporations, so that strategic and operational decisions to be made informatively.

These reports contain information on companies, industries and countries with international coverage of the public and private domain. As well as:

  • SWOT analysis  (Strengths, Weaknesses, Opportunities, Threats)
  • Market research
  • Country profiles
  • News, rumors and financial transactions
  • Lists of companies by industry as well as stock index
  • Analysis and comparison of macroeconomic, socio-economic and demographic data from different countries.
  • Historical and forecast data in a format available for export.

To access these reports, connect first to ‘Business Source Complete’ or ‘MarketLine’ via the Library website

Click on “Electronic Resources” -> “Databases A-Z” -> and Find “Business Source Complete

Enter the name of the company in the ‘search’ field – Take ‘Adidas‘ for example

In the ‘publication type’ drop down menu, select ‘SWOT analysis’

Launch your search


From the results page,  select the Datamonitor report on your required company


To access the full text, click ‘PDF Full text’ to initiate the download, and view the report as below


A similar procedure is applicable via Marketline

Type the name of your company in the ‘Search’ bar (Let’s continue with the Adidas example) and select ‘Companies’ in the drop down menu to the right hand side.


Select your required company from the list of results that appears


Click ‘Download Full Report‘ to view the full report in PDF format


For more assistance, do not hesitate to contact the Library 🙂

Looking for a company profile ?


From a simple Google search, it’s easy to find lots of information on all types of companies in France or abroad .

However, the most important data is accessible only through subscription databases .

Good news! the library holds subscriptions to many of them !

MarketLine (Formerly known as the ” Datamonitor 360 ‘)

MaketLine provides valuable information such as company reports, listed or unlisted , SWOT analysis , but also market studies, country reports, financial transactions etc …

Here’s how to find company profiles :

From the Home screen, type the name of a company in the search field and then  under ” All Research ” select ” Companies ” and launch the search.

MarketLine - companies menu

From the results page, the search can be refined according to various criteria using the menu that appears on the right of the screen
Click a report title to view the Table of Contents and download the report in Word or PDF format

MarketLine -CR

NB All reports are presented in the same way as follows :

– A brief description of the company
– Key business figures
– Biographies of its main leaders
– A presentation of its products and services
– An analysis of accounts
– A SWOT analysis
– Its main competitors
– Offices and subsidiaries

A SWOT analysis  is a 6-7 pages document which is a particularly useful tool as it allows you to obtain an overview of the internal organization of a company , its environment and its strategy.


Business Source Complete

Business Source Complete also provides access to company reports (almost 20 000!) and  SWOT analysis.

To find them , click on ” Company Information ” in the blue menu at the top of the page
Enter the name of a company , begin the search and select one of the proposed results .


You get the listing of the company, including the following:

– A brief description of its activity
– Key figures
– A list of subsidiaries
– Names of the main leaders

Useful Tip : SWOT analysis, which appear in the ” Related Information” menu on the left of the screen, allows you to further your knowledge of  the company and its sector by redirecting you to general press articles, and specialized or academic market data .


Factiva contains much more than articles of international press ! You can also find valuable information on companies and markets.

Here’s how :
Click on the ” Companies / Markets ” tab and then the “Companies” option


Find your desired business in the results list to view its profile.

Useful tip : Scroll to the bottom of the page to display graphs combining industry data , a ranking of major competitors and the latest news about the companies.


It’s almost magic 🙂
For further info or questions, don’t hesitate to contact us  on