How to find Datamonitor reports ?
Through the HEC Library’s databases, you can gain access to Datamonitor reports on specific companies.
Datamonitor reports (also known as Marketline reports) offer market intelligence and data analysis reports on over 6000 of the world’s leading corporations, so that strategic and operational decisions to be made informatively.
These reports contain information on companies, industries and countries with international coverage of the public and private domain. As well as:
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
- Market research
- Country profiles
- News, rumors and financial transactions
- Lists of companies by industry as well as stock index
- Analysis and comparison of macroeconomic, socio-economic and demographic data from different countries.
- Historical and forecast data in a format available for export.
To access these reports, connect first to ‘Business Source Complete’ or ‘MarketLine’ via the Library website
Enter the name of the company in the ‘search’ field – Take ‘Adidas‘ for example
In the ‘publication type’ drop down menu, select ‘SWOT analysis’
Launch your search
From the results page, select the Datamonitor report on your required company
To access the full text, click ‘PDF Full text’ to initiate the download, and view the report as below
A similar procedure is applicable via Marketline
Type the name of your company in the ‘Search’ bar (Let’s continue with the Adidas example) and select ‘Companies’ in the drop down menu to the right hand side.
Select your required company from the list of results that appears
Click ‘Download Full Report‘ to view the full report in PDF format
For more assistance, do not hesitate to contact the Library 🙂