Kevin Anselmo, founder of experimental communications and creator of the media training for academics program gives useful advice on preparation and training to avoid misrepresentation.
A misquote is when a journalist makes up words that you didn’t say. It is deliberately taking your intent out of context with some sort of agenda. However, you are not a misquote victim if a journalist takes part of what you say and uses it in a story. If you say something ludicrous during the course of an interview and the journalist quotes you saying that, that’s also not a misquote. Instead, it is poor interviewing.
The author gives 5 useful tips:
1. Rambling + jargon + abstraction = the higher likelihood of being misquoted
2. Slow down
4. Offer to review the quotes
5. Have a good connection
Read more here: Media Training for Academics: How to avoid being misquoted by journalists. / LSE “The Impact Blog”, February 26, 2015.